New Work

Sony tapped us to create a demo that helps people learn the trading card version of their popular online game – Free Realms. The demo was accomplished with Flash and tightly integrates the Free Realms style guide and trading card characters. DC was able to take a complex set of requirements for learning the game and distill it into a demo that's easy to understand and use.

DC recently helped launch Gist into the illustrious 'open beta' arena with a new marketing site and updated intro movie. Gist is a tool that helps you stay afloat in a world with too much information, allowing you to focus on the people and companies that matter most. DC was able to pull together brand, product design, and marketing to showcase a cutting edge product.

Design & Business

When you market your start-up, one important question to ask yourself is, "Are we selling a technology or a philosophy?" They are both equally valid directions and have their place, but too often start-ups aren't clear about this. If the core value of your product is about filling a technology need, then keep your marketing and communications focused on the product. How does it work? Where does it work? Is it hard to learn? However, if your product is about solving one of life's challenges, then keep your conversation focused on those problems and less on exactly how it addresses them. How will it save me time? Will it make my life better? What other types of people are using it? By answering the right questions for your customers, you'll have a much better shot at helping them understand the product's value.

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